It's snowing again, and it was the perfect time for laying low tonight with a cup of hot chocolate. However, the soothing feeling stopped when I spilled my drink all over the table. Why? Simple - I LOVE WHEN DAA Montenegro sets the trends! In 2008. our agency switched from orange-blue color scheme to black and white one. It was a big step, and for the time being it was almost blasphemous. We were even called a burial service company (the black color of the brand somehow inspired our friends and foes). Well, that was 2008. and we still have a copy of our mini website version - 2008. MINI WEBSITE VERSION. This was the first big step in redesigning our agency. The next step when we went even further was almost a year later. White typography on a black shield. The transition was almost over. Yet again we left it to take a few breaths like a wine, and it grew like child of our own. I've been working on our DAA Montenegro brand blog post for a while now and it will be out soon. More info about our design process, concepts and ideas concerning the home design agency will be available.
BUT, for now I'd like to address the next question. We are happy that we aren't the only design entity in Montenegro. We support every designer, big and small, famous or anonymous in their cause. We have no competition, but only business partners. So how did our black and white trend? Like the ripples in the water after you throw a rock.
Our friends from bild-studio and gondor have transitioned to a black and white scheme. Both studios were known for their vibrant colors and yet somehow they managed to take a step back or forward and strip all the color away. For example, the previous website from the Bild studio fellas was greenish with a tint of great illustrations by Nikola Kalezic.
Now if you check back with their website, you see the kind of minimalist approach to design. As we have once made that step in DAA, so have our friends at Bild. I must say I liked their green more, but still they have mine and our full support.
The second studio I've found is the Gondor. They were more familiar with their sandy-like yellow, mostly from their adverts in downtown Podgorica. They had their issues with the design itself, some colors were kind of out of place on the adverts (red typography with a white glow behind), but it seems they are too making a leap of faith.
Now, if we switch back to their website, we can see the accented black and white scheme. Never the less, the implemented template is a big step ahead in their design and development sector. I'm sure they will grow even further.
In Montenegro we also have a great design studio Fleka. Our good friends from Fleka are creating amazing design concepts and even better apps for our media devices. We sure hope to work with them sometime in the future.
For now, I'm really satisfied that DAA's style, concepts, design and developments are approved not just by our dearest friends, the clients, but also by the community and now even the beloved colleagues designers. I didn't think that our own branding strategies would set such an inspiring blast which would eventually, couple of years later, set off this trend! #amazing
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